Problem for the business and brand

This is about floor cleaners. A boring category riddled with codes that does not make for interesting viewing. Superpell is one such product. And as you may have seen the adverting is not salient in anyway, at best missable. Perhaps part of the problem is the category itself - it has been so far talking about multi benefits… long lasting fragrance, germ kill, aromatherapy.. All in one benefit, not single minded.

Task

Do something clutter breaking, entertaining and salient that will entertain audiences into remembering it. An ownable tvc execution of Superpell giving natural fragrance that lasts for long. To get indonesian moms re-think of their current choices of floor cleaner.

Agency: MullenLowe Singapore
Team: Ateet Shroff, Jon Ng