The Idea:

At Subway, we spare no expense when it comes to the quality of our food.

Subway spent every dollar on quality meat and ingredients
to perfect their new Meat Stack. Granted, things were looking meaty
for Meat Stack, but not so much for Subway’s marketing budget. 

With zero budget left for advertising, Subway’s marketing team
had to get creative with whatever means necessary.

Teaser / We’ll tease diners with Subway ads of nothing. Yeap, only a disclaimer and apology on PPT explaining why.

Launch / Because we couldn’t afford money for a voice-over artist, we used a free text-to-speech voice speaking over a Powerpoint Presentation and sustain our low-cost campaign with equally low-cost art direction and copy.

Agency: VayerMedia APAC

Team: VJ Anand, William Beale, Steffi Lee, Jon Ng