Brief: To create a viral digital campaign for the new Vivo V21 that spans across various digital platforms, while highlighting the phone’s OIS Night Selfie Stabilisation feature among the few and featuring secondary KSPs in different phases, for the SEA markets.

Teaser/

We create an AR filter that gamifies the common problems people have while taking a selfie: blurry and dark pictures. People would need to position themselves perfectly in the frame of the V21 in camera mode in order to capture a clear selfie. 

Each time the AR filter is activated, music plays and the phone appears in different parts of the screen, making it more fun for people to try to get into the frame of the Vivo V21 and take the perfect selfie.

Launch/

Along with the digital films, we invite consumers to share their best night selfie entries by working with KOL to share examples of #GoodNightSelfies to encourage participation. We also give fans funny tips and technical how-tos that lead to one conclusion: the ultimate tip to taking clear night selfies is with Vivo V21.

Sustenance/

We create TikTok-style instructional videos that demonstrate step-by-step guides for the most creative dual-view images and video .

Agency: Vaynermedia APAC

Team: Lay JY, Krystle Morais, Emilio Rodrigues