So Real, It Feels Like The Glory of Harvest

The aroma and flavour of the 100% real jasmine rice in Knorr Cup Jok's nutritious and delicious breakfast experience makes people feel as if they are basking in the glory of a warm, beautiful Hom Mali field during harvest time. We were tasked to create an integrated campaign to get non-users to choose Knorr Cup Jok for breakfast over other breakfast options because it is made from 100% real aromatic jasmine rice.

Agency: MullenLowe Singapore
Team: Erick Rosa, Joy Chen, Issa Mauricio