Being the brand guardian for this new retail energy brand and creating culturally relevant posts for Geneco to be part of trending conversations. Here are a few examples:

National Day Social Campaign

This national day, we want to celebrate all things Singlish. We leverage on a word that cements what Geneco stands for in the minds of our customers - Power, and turn them into local common expressions and slangs. This is being translated into a tactical campaign with strong visual approach.

Agency: TBWA\ Singapore Team: Joanna Ortega, Jimmy Neo, Khoi Phan